Powerpoint design is extremely simple. Thousands of people use it for sales presentations every week, and some do a reasonable job of it. powerpoint presentations are the industry standard for communicating information in a sales-type meeting, when you are hoping to convince the audience that you have the answer and product for them. Good Powerpoint design, on the other hand – a presentation that does what you want it to and inspires and motivates rather than sends people to sleep – is a different and altogether trickier art.
Powerpoint is incredibly versatile, and has a huge number of features – many of which will not even be apparent to the casual user. These can add real impact to your presentations; on the other hand, poorly used they can detract badly from the message you are trying to get across, and act as a distraction. The best use of Powerpoint is as a support to what you are saying, not as competition, and certainly not as a replacement. It needs to function in such a way as to engage the audience, rather than alienate them or give them an opportunity to switch off from listening to you. (Incidentally, the same goes of any handouts you send round – they need to complement your presentation rather than replace it. There is nothing worse, from the audience’s point of view, of receiving what is essentially the same presentation three times, in forms that barely differ – once on a handout, once on the screen with Powerpoint, and once spoken by you.)
A little training in Powerpoint design can go a long way. Even if it’s just taking you through the basics and showing you how the main functions work – and how they should be used to maximum effect – then it can be worth a fortune in sales later on. Say, for the sake of argument, that the training you receive from a professional organisation or individual makes the difference in a single instance, securing a deal through your superior sales presentations that you would otherwise have missed out on? That’s probably enough to pay for the training costs, several times over, already. Previously, your lacklustre powerpoint presentations might have held you back; now, they are the missing piece you needed to make all the difference. That’s something that’s definitely worth thinking about next time you’re sitting through a tedious sales meeting with one of the worst examples in front of you.
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